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1、%responding:datamonitor heaith48send/receive nobfications46search45track daity activity45take pictures,audio,video43tell time42track exercise41access video/audio content38control smart home28make mobite payments28share health and data25fashion accessory25work purposes24%of respondents data截斷誤差2insur
2、ance（for definite discount)7038#N/Abrand(for lower prices)6938#N/Adoctor6838#N/Ahealth industry subsidy67380insurance(for potential discount)6738#N/A50403020100famity6638#N/Afriends6438#N/Abrand(advertising and promotion)6138#N/Aemployer5938Price respondents are wilting to paydata100 or less11101-20
3、024201-30025301-40020401-50011501-6006Over 60031234567801234567891070656055504540357065605550454035100 or less 101-200201-300301-400401-500501-600Over 6000510152025monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio conte
4、ntcontrol smart homemake mobite work purposesfashion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Weara
5、ble devices Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower doctorhealth industrysubsidyinsurance(fpotential famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 6000102030405035404550
6、55606570monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite work purposesfashion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349
7、Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower d
8、octorhealth industrysubsidyinsurance(fpotential famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 600010203040503540455055606570作圖數(shù)據(jù)第一組數(shù)據(jù)第二組數(shù)據(jù)%responding:data%of respondents monitor heaith48insurance（for definite discount)send/receive nobfications46brand(for lower prices)sear
9、ch45doctortrack daity activity45health industry subsidytake pictures,audio,video43insurance(for potential discount)tell time42famitytrack exercise41friendsaccess video/audio content38brand(advertising and promotion)control smart home28employermake mobite payments28share health and data25fashion acce
10、ssory25work purposes24步驟1選擇第一組數(shù)據(jù)插入條形圖刪除圖例，刪除標題設(shè)置縱坐標標簽為“無”刻度線為“無”，且逆序類別調(diào)整系類無間距為“40”設(shè)置刻度值最小為0，最大為50，間距為10，線條為“無”設(shè)置系列為RGB值為0,163,219設(shè)置背景色為無填充無線條設(shè)置網(wǎng)格線為灰色步驟2方法1第二組數(shù)據(jù)需要對其進行處理因圖表網(wǎng)格線中有不同顏色突出使用柱形圖制作散點圖選擇誤差2的數(shù)據(jù)插入柱形圖刪除圖例，刪除標題50403020100設(shè)置刻度值最大值為10選中柱形圖添加誤差線選中誤差線那設(shè)置為“正偏差”“無線端”固定值為“10”顏色為“紅”線粗為“1”設(shè)置橫坐標軸在刻度線上選擇數(shù)據(jù)
11、與截斷數(shù)據(jù)黏貼到圖表中，選擇新系列把新系列改成條形圖把主縱坐標與橫坐標設(shè)置不可見調(diào)出次要縱坐標設(shè)置次要橫坐標 坐標交叉位置設(shè)置為“自動”，刻度值最大為70，最小為35，間距為5，無線條設(shè)置次要縱坐標為逆序刻度，橫坐標軸交叉為“自動”，分列不顯示，線條設(shè)置為白色，線粗比網(wǎng)格線粗即可調(diào)出次要縱網(wǎng)格線設(shè)置條形圖的重疊為100，間距為30畫出截斷圖形，填充白色，復制圖形后選擇截斷數(shù)據(jù)黏貼設(shè)置系列顏色設(shè)置橫坐標數(shù)字顯示格式紅色=500;350;設(shè)置背景無填充網(wǎng)格線灰色步驟3選擇第三組數(shù)據(jù)插入柱形圖設(shè)置刻度值為最大25，最小為0，設(shè)置無線條選中系列，設(shè)置分列間距為30，顏色設(shè)置為藍色選中橫坐標設(shè)置縱坐標交
12、叉位置為“最大分類”，主要刻度線為“無”設(shè)置網(wǎng)格線為灰色設(shè)置背景無顏色步驟4對三個小圖表進行排版成組圖圖表中分類標簽為左對齊，這里使用文本框文字對齊因EXCEL圖表中默認網(wǎng)格線與刻度值有一定距離而商業(yè)圖表都是很靠近的所以這里需要模仿，做法為：復制一個一樣大小的圖表，底層只留刻度標簽，其他設(shè)置無顏色頂層圖表設(shè)置無刻度值，然后兩個圖表重疊，把頂層圖表往上拉一點，讓其與底層刻度靠近圖1與圖2排版好后，底部各畫一個矩形填充白色放置圖表最底層作為背景再繪制一個矩形填充灰色，放在兩個圖表最低端，遮住漏出來的一部分網(wǎng)格線，讓系列與網(wǎng)格線平行第三個圖表排版與上面圖表一樣，復制兩個重疊用直線與文本框作為系列線與
13、數(shù)據(jù)標記畫矩形作為第三個圖表背景選擇整個圖表區(qū)域設(shè)置單元格顏色為灰色7065605550454035100 or less 101-200201-300301-400401-500501-600Over 6000510152025monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite work purposesfash
14、ion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices Reason for prospective purchase%respo
15、nding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower doctorhealth industrysubsidyinsurance(fpotential famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 600010203040503540455055606570進行美化monitor heaithsend/receivenobfication
16、ssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite work purposesfashion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349Source:Morgan Stanley Research*Based on a sur
17、vey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower doctorhealth industrysubsidyinsurance(fpotenti
18、al famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 600010203040503540455055606570第三組數(shù)據(jù)第二組輔助dataPrice respondents are wilting to paydata誤差1 誤差2 截斷70100 or less110.23869101-200240.23868201-300250.23867301-400200.23867401-500110.23866501-60060.23864Over 60030.238610.2385938選中誤
19、差線那設(shè)置為“正偏差”“無線端”固定值為“10”顏色為“紅”線粗為“1”設(shè)置次要橫坐標 坐標交叉位置設(shè)置為“自動”，刻度值最大為70，最小為35，間距為5，無線條設(shè)置次要縱坐標為逆序刻度，橫坐標軸交叉為“自動”，分列不顯示，線條設(shè)置為白色，線粗比網(wǎng)格線粗即可所以這里需要模仿，做法為：復制一個一樣大小的圖表，底層只留刻度標簽，其他設(shè)置無顏色頂層圖表設(shè)置無刻度值，然后兩個圖表重疊，把頂層圖表往上拉一點，讓其與底層刻度靠近再繪制一個矩形填充灰色，放在兩個圖表最低端，遮住漏出來的一部分網(wǎng)格線，讓系列與網(wǎng)格線平行monitor heaithsend/receivenobficationssearchtr
20、ack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite paymentswork purposesfashion accessoryshare health and data0510152025Price respondents are wilting to pay$Entry-level appleWatch:$349Source:Morgan Stanley Research*Based on a sur
21、vey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices survey*Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance（fordefinite discount)brand(for lower prices)doctorhealth industr
22、ysubsidyinsurance(forpotential discount)famityfriendsbrandand promotion)employer100 or less201-300301-400401-500501-600Over 600504030201007065605550454035monitor heaith48search45track daity activity45take pictures,audio,video43tell time42track exercise41access video/audiocontent38control smart home2
23、8make mobite payments28share health and data25fashion accessory25work purposes240510152025*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014%of respondents very likely or somewhat likelyto share data with:100 or less201-300301-400401-500501-600Over 6007065605550454035insurance（for definitediscount)700.238 100 or less11doctor680.238 201-30025health industry subsidy670.238 301-40020insurance(for potential discount)670.238 401-50011famity660.238 501-6006friends640.238 Over 6003brand(advertising and promotion)610.238employer5938
編號 (120)
